There are more than 50,000

annual events in spain. Why should yours be special, memorable and unique?

Find out why

ADVERTISING SATURATION

*More than 5000 daily advertising impacts.

DISCONNECTION WITH THE BRANDS

*Investment has increased in the last 10 years but lowered IOPE recall more than 5%

LACK OF CREDIBILITY

*Spain wouldn’t mind if 90% of the brands disappeared.

EXPERIENCE IS A KEY POINT OF CONTACT

*Brand Experience generates up to 300% more notoriety and up to 1000% in association with key attributes.

CONTENT GENERATOR

*By the year 2025, 50% of the communication will be through content generated by the brands. More credible and efficient.

Context

From our experience, more than 20 years we have thought and implemented all kinds of experiential content with the main advertisers and assets in this country, we can highlight some key points for improvement:

1. An experiential content does not refer to the container.

But to all those experiences that happen within it. And this seems obvious but it doesn’t always happen. Many times an event is closed and it is considered that by defining it unilaterally it is already so. Without considering that it has to be given content. Coherent experiences among them, according to the positioning of the brand and capability of generating a return outside the event itself.

2. Creativity.

There are more than 50,000 events per year in spain. Why will yours be special, memorable and unique? The differential factor is creativity. The umbrella concept of the event, the things that happen, how it is communicated, what is transmitted outside the event…

3. The role of the brand.

The mark must not only be present. It must have a role, the event makes sense because the brand legitimizes that territory and those contents. If you don’t do this well, your event will look like a family doctor’s breakfast with product placement.

4. The lack of measurement.

Not only for following up on the event itself but for learning what works and what doesn’t. Qualitative measurement of the best and worst of it. Also quantitative measurement the impact.

5. Amplification.

Let’s introduce the levers that make the event great and generate content. Activated via PR, or Social Media or even in paid campaigns.

EVENTS

Concerning this section, we value the face to face communication between brands and their consumers, where a more intense experience is generated and with a greater return in knowledge, association to key values and return in business. In addition, it is the most direct content generation for any advertiser, amplifying these activations through its own or paid media.

SOCIAL EVENTS

SPORTS

BRANDS

CONCERTS

MARKETING

We will be happy to help you making key decisions about your product, consumer, positioning, promotions, distribution, incentives or activations. We’ve done it in every industry and we know what works and what doesn’t. Tell us what you are concerned about and we will help you.

ENTERTAINMENT

In such a saturated environment, where it is complex to reach your consumer via paid media, we know how to approach their territories and generate content that makes them knock on the door of your brand. A consumer who goes through an experimental impact or consumes a content within his passions linked to a brand will develop a loyalty to it that will surprise you.

TENTS

Thanks to tensioned tent technology there are no limits when it comes to choosing a location for your event.

We are committed to the reliability and safety that our tents offer and, above all, to their unique aesthetics.

SHOWTIME EXPERIENCE offers the stretched tents inspired by the Bedouin tents of TENTICKLE CAPE TOWN distributed in Spain by TENTACCIÓN.

After two decades of experience the structure and fabric of the tents have been perfected to the limit, being the most versatile, easy to install, adaptable and reliable solution to turn your event into a unique and spectacular occasion.